In contrast, the multiplatform audience spent 34bn minutes on Google’s properties. In March 2015, UK visitors to Facebook’s services spent 51bnn minutes on them across desktop, laptop and mobile devices. However, the majority (97%) of all adults aged 16+ with a social media profile say they use Facebook, and close to half (48%) of those with a profile say they have one only on Facebook.įacebook is also used most on a daily basis across all adults, with 20% of adults saying they use it more than 10 times a day.Īside from being the most popular social media site, Facebook is also used most intensively for any web property across all adults. Young adults aged 16-24 have a more extensive breadth of use of social media and are adopting newer sites and services such as Twitter (40%), WhatsApp (37%), YouTube (32%), Instagram (35%), Snapchat (26%), Tumblr (8%) and Vine (4%). Ofcom’s data shows the prevalence of social media in daily life, with 72% of adult internet users having a social media profile.Īs with other trends it becomes more pronounced the younger the audience: 93% of 16-24 year olds have at least one social media profile.įacebook remains by far the largest social media property in the UK, and has developed its ‘constellation’ of apps through its acquisitions of Whatsapp and Instagram, and the development of Facebook Messenger.

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